Emmers · email rebuild
3.2×
clicks from flows compared with campaigns
- 13.2% click rate on the new educators flow
- Welcome series cut from 17 emails to 6
- Moved from Flodesk to Klaviyo. Email revenue is now trackable.
All-in marketing partner
Your marketing lead, without having to hire one.
You built the business. I make the marketing make sense.
For founders with real traction whose marketing has turned into a mess. Product or service, any industry.
Sound familiar?
The business works. The marketing is a mess.
Doing it all
Marketing happens late at night, after the real work is done.
Juggling freelancers
One person for email, another for social, and no one in charge.
Tools that don't connect
Forms, CRM, email and site don't talk to each other.
No one owns the plan
Plenty of activity. No strategy tied to revenue.
What I do
One problem: no one owns your marketing.
I know what your business needs, and I put the pieces together.
- No one owning marketingI step in as your marketing lead for strategy and execution.
- A patchwork of freelancersI replace it with one senior person.
- Channels that don't connectI audit the system and wire forms, CRM, email, social and site together.
- A neglected email listI rebuild flows, nurtures and campaigns. Email is usually where I start.
- A mess from a past agencyI clean it up and set a clear plan and timeline.
- Ideas that never launchI take projects from 75% to live, then test them.
Proof
Results, with numbers.
Blue Heart Accounting
Nine months as the marketing lead
"A partner who felt in-house, not outsourced." Handles everything, and the leads are real.
JV Skin & Beauty
A full brand book
Positioning, voice, visuals, three audience segments, and KPIs for every channel.
How it works
The Zigthor Growth Framework
The same three moves, whatever the industry. Fix, build, then grow.
Fix the foundation
Audit what's working and where revenue leaks. Clean up tools, data and broken flows.
Diagnostic
Build the engine
One strategy across email, social, web and retention, run with clear KPIs.
Revenue architecture and execution
Grow and lead
Review the data, refine, and stay on as your marketing lead.
Optimization loop
From scattered marketing to a clear growth engine.
Before
- Scattered marketing
- Too many tools
- No clear strategy
- An overwhelmed founder
- Disconnected freelancers
- No one owning the plan
After
- A clear plan
- Systems that connect
- One owner of marketing
- An organized, repeatable workflow
- Measurable growth
- A founder back to being CEO
Two ways to start
An audit first. A partnership if it fits.
Step 1
Marketing Foundation Audit
$1,500 flat · two weeks
- Review of site, email, CRM, social and tracking
- What's broken and what to fix first
- A 60 minute walkthrough and a 90 day plan
Step 2
All-In Marketing Partnership
$3,000 a month · six months
- Month 1: diagnostic and audit
- Month 2: strategy and revenue plan
- Months 3 to 6: execution and optimization
- Biweekly calls and monthly reports
The audit fee counts toward month one if you sign within 30 days.
About Caitlin
Thirteen years inside very different businesses taught me to spot the same problems fast.
Whole Foods Market, a cannabis brand, a fem-tech startup, a vet clinic, a consulting firm and a handful of agencies. The industries change. The marketing problems repeat. I founded Zigthor in 2024 to be the one senior person a founder can hand it all to.
Clients
What it's like to work together
"I wanted a marketing partner who felt in-house, not outsourced. Caitlin does it all."
"Caitlin is a strategic thinker and has proven to be a fantastic collaborator with her creative teammates."
"During two years we worked together she's never been late, never failed to deliver, and never showed frustration."
From marketing chaos to a clear, organized growth engine.
Start with the audit. Two weeks from now you'll know what's broken, what to fix first, and what the next 90 days look like.