I bring calm, clarity and structure to marketing chaos.

That was the first time I saw the pattern: a thing people cared about, a budget that depended on it, and nobody owning the marketing. I've seen it since at Whole Foods, at a cannabis brand, at a fem-tech startup, at a vet clinic and inside a consulting firm. The industries change. The problem repeats.

I founded Zigthor in 2024 because most founders don't need another specialist. They need one senior person who sees the whole business, plans the work, and then does it. That's the job I built this company to do.